About Us

From Fabric to Brand

"We don't just help brands look good. We help them grow properly."

Modest Playbook is your modest fashion growth partner. Our mission is to build and scale modest fashion and abaya brands with clarity and structure. Whether you're looking for an affordable abaya supplier or full support when it comes to branding and marketing, we offer a wide range of services to help you grow.

This is our wholesale showcase — where our designs are presented and ready for you to order at wholesale for your own brand.

Our Founders

Sumayah Saadi

Founder of a Multi-Million-Pound Abaya Brand & Strategic Brand Advisor.

Mirjana Matijevic

Social Media Strategist, Manager & UGC Content Consultant.

Together, we've built and grown real modest fashion brands — and we bring that experience to every wholesale partner we work with.

UK & UAE